Email marketing can convert a visitor into a customer, but first, it is essential to make the visitor stay on your website. First impressions are the most important, and a strong first impression can help you stand out from the competitors, improve user experience, and build better relationships with customers.
According to a recent Forbes 2024 study, around 38% of people will engage and interact with a brand if the website has enticing content and a user-friendly layout. Besides, 39% of users lose interest in a website or a brand if the images take too much time to load.
Overall, the study and its findings lead us to the conclusion that website design is essential to retaining customers. It allows them to spend time on your website and purchase something as well.
Are you also looking for ways to transform your regular visitors into loyal customers? Well, an effective Magento website designer from a reputable Magento web design company can help you with this.
Expert 7 Magento Design Tips Coming Straight From Magento Web Developers
As a leading Magento fashion web design agency, we can help you improve your website design to convert more visitors into customers. That’s why we bring you the top 7 Magento website design tips that every business owner should keep in mind.
Tip 1. Optimize Your Website’s SEO Performance
SEO is the game changer, whether you believe in SEO algorithms or not. With the increasing competition in every business niche, search engines recommend the best and highly-relevant content to search queries. So, if you want your brand to become visible to your target audience, you need to ensure your website content is relevant to their search query and resolves it in all sorts of ways.
Performing periodic audits of Magento stores helps address SEO and make timely improvements. Here are some tips:
- Keyword Research: Identify and include a mixture of short-tail and long-tail keywords that are frequently used by the target audience in the search. You can even include question-type keywords because most users prefer voice search as well.
- Meta Tags: Include selected keywords on the meta tags of the website to be optimized.
- Descriptive URLs: Register URL that incorporates keywords related to website products and services.
- High-Quality Content – Increase search engine ranking by creating quality content that is likely to be searched for. The best way to ensure this is by following Google’s EEAT framework (Experience, Expertise, Authoritative, and Trustworthy).
- Image Optimization: Ensure that the filename is descriptive (like redleatherjacket.jpg) and that the images have proper alt text. Compress large images (aim for the image file size to be 100MB) and implement lazy loading techniques.
- Website Speed: This relates to the areas of applications such as code optimization, reducing image sizes, and enabling the use of browser cache.
- Backlinks: Provide high-quality backlinks from other websites and within your website as well that are important and recognized by the search engines.
Tip 2. Work on Improving User Experience
Providing a seamless user experience and easy-to-use interface can help many website owners attract and retain different consumers. Magento is an open-source platform that can be easily customized to meet your needs. You can either choose from one of the pre-designed Magento layouts or hire a Magento web design company to design a custom website layout for your brand.
While working on user experience, ensure that you do not stray from your brand values. The design needs to strike a balance that feels comfortable for both new visitors and old customers. Decide what your brand is and what your target audience will be, and stick to a consistent brand voice across all the customer-facing channels.
Coming from a Magento web design company, here are some tips that you can use to improve user experience:
- Design a responsive website with a mobile-first mindset by decluttering the design, avoiding the use of pop-ups, ensuring the font is large and clear enough to read, and optimizing the website for speed.
- Look for other websites for inspiration, give your own personal spin, and come up with something authentic and unique to attract your target audience.
- High-resolution digital images take up a lot of file space, so use editing software to reduce the image size. Besides, Magento users have the option to enable the Fastly Image Optimization (Fastly IO) feature, which optimizes major image formats (jpeg, png, and gif) and adjusts the images to adapt to different screens.
Tip 3. Advanced Sales Techniques: Upselling, Cross-Selling, and Product Bundling
Increasing Average Order Value (AOV) helps eCommerce websites increase their sales and profits. You will be required to implement the concepts of upselling, cross-selling, and product bundling.
Product bundling is providing a mix of items in a bundle at a comparatively lower price.
On the other hand, cross-selling is the means of selling other relevant products in addition to the one that the visitor has purchased. For instance, if the visitor has purchased a mobile phone, you can suggest other items, like a mobile phone case, ear pods, and a power bank.
Upselling means suggesting better but pricier items in comparison to what the visitor has bought. For instance, if a visitor has selected a linen floral bedsheet from company A, you can suggest a cotton satin floral bedsheet from company B.
Offering additional products during the check-out can encourage the customer to spend more. Besides, all these tactics increase product visibility as well.
Tip 4. Personalize Shopping Experiences
With the rise of AI, recommending products based on users’ browsing history or suggesting personalized items helps provide better shopping experiences to customers. Customers want convenience while shopping, and if you can provide them with what they like, they are more likely to come back.
Besides, there are different ways through which you can personalize the shopping experience. For instance:
- If you have hired a Magento web design agency, then you should know that Magento offers customer surveys and reports options to understand each customer’s buying behavior.
- You can send email campaigns to suggest to customers products related to their past order history.
- Send them personal coupon codes on their favorite products to entice them to purchase again. Magento supports a feature (Magento coupon code) to generate unique coupon codes.
- Improve the website’s navigation and make it more accessible.
Overall, the motive is to allow the visitor to shop with minimal effort so you can brainstorm new ideas to achieve your desired sales rates.
Tip 5. Prioritize the Content
Offering high-quality content is the topmost priority of an eCommerce website. As a leading fashion web design company, a fashion brand should provide clear product details and sophisticated content that can resonate with the target audience.
Here are some tips:
- Great Content: Hire a Magento web design agency to develop your website and craft highly interactive content that will make the audience fall in love with your products.
- A/B Testing: Conduct A/B testing to run and test different formats of content on your website. This includes formatting content for personalized emails and newsletters.
- Clear CTAs: Write clear CTAs. A clear call to action (CTA) option at the bottom of the product page or throughout the website inspires users to take quick action
Tip 6. Ask Your Customers to Write a Positive Feedback
Social proofs, like positive reviews and responses from other customers, help build users’ trust. Implementing features like customer ratings, reviews, and testimonials on eCommerce websites can guide future visitors to make the purchase or not. Around 95% of users read reviews before buying, and they encourage their users to take a picture and upload it with the review.
For instance, as a fashion web design agency, we suggest that you should allow your customers to add images along with written reviews. You can ask your buyers to upload the image of the dress they received or a photo of themselves wearing that particular dress. This helps the visitor to visualize themselves in the dress and make a quick decision.
We implement all the necessary security and data privacy measures to ensure the data is not harmed or the user’s personal data is not affected in any way.
Tip 7. Simplify the Customer Journey
Digitalization aims to make shopping a simple chore, and Magento’s integration capabilities can help to make shopping easier with minimum hassles. If you are using Magento, then you should leverage all of its features to create a unified customer journey. Here’s how you can guide your customers:
- Awareness: Make your target customers aware of your brand through Facebook and Google Ads integration.
- Interest: Allow your customers to show interest in your products through email marketing and lead capture forms (by offering a discount code).
- Decision: Ensure your customers can decide to buy that product through positive feedback, competitive prices, and seamless check-out process, and high-quality images.
A Magento web design agency can help you integrate the right third-party tools to simplify your operations and enhance your customers’ shopping experience.
The Bottom Line
Implementing Magento tips to increase sales requires the expertise of a Magento web design company that knows the intricacies of the platform to provide the best shopping experience to users. This enhances the conversion ratio promptly. The Magento backend control panel can be customized swiftly, making it more appealing to customers and boosting performance ranking within search engines.
So, if you are confused about Magento vs. WooCommerce or how to optimize your Magento store, Icecube Digital has the best resources and talented team to help you.