“What’s one AI tool or workflow that has transformed how your team handles marketing tasks?”
Here is what 5 thought leaders had to say.
ChatGPT Became Our Quiet Creative Partner
AI doesn’t just bring an advantage in productivity, it really transforms an entire workflow for a team. For instance, in our company, the first drafts of content are generated, client briefs are summarised, and SEO metadata is generated through ChatGPT-Zapier workflows. Such jobs that used to take a number of hours were dismissed as being unworthy of spending time on and could now be done in minutes. The main benefit is allowing our creative team to do meaningful strategising and storytelling instead of menial administrative work. It’s not about substituting people, rather, it is about augmenting their strengths.
Tom Jauncey, Head Nerd, Nautilus Marketing
How Notion AI Brought Calm and Clarity to Our Marketing Chaos
The tool that truly changed how we approach marketing is Notion AI. Our marketing tasks used to feel scattered — ideas in emails, drafts in folders, feedback lost somewhere in chat threads. Now, everything lives in one place, and Notion’s AI helps us summarize meeting notes, draft campaign briefs, and even generate checklists before deadlines sneak up.
It’s not about perfection but it gives us momentum. I like how it takes that heavy, cluttered feeling out of the process. Instead of juggling tabs and chasing updates, we can focus on what really matters: communicating our work clearly and keeping everyone aligned without the usual chaos.
Denis Treiber, Head of Production & Logistics, Berthold
SEMRush Expands Beyond SEO with Time-Saving Features
SEMRush. It now has features that can not only analyze your website and provide audits for improving SEO, but it also has features that can help with marketing tasks. One in particular that I like is the social media tool. You can provide the link to a blog, and it will use AI to create posts, images for the posts, and then schedule the posts. It’s been a huge time saver.
Alexandra Geczi, Divorce Attorney for Women, Alexandra Geczi PLLC
Canva’s AI Made Our Pool Brand Shine Brighter
Canva’s AI suite is one AI tool that has significantly altered the way we approach marketing. We used to devote hours to creating posts and advertisements, adjusting layouts and colors until everything was perfect. We can now produce images that reflect the tone of our brand in a matter of minutes thanks to Canva’s AI tools.
Its greatest feature is that it merely clears the clutter without compromising originality. Instead of worrying about alignment or font selections, I can concentrate on emphasizing the serene, restorative ambiance of our pools. Having a much more effective and pleasurable marketing process is really helpful when you’re balancing design, customer service, and on-site work all in one day.
Kyle Bernard, Owner, Radiance Pools
Jasper AI Boosts Creative Energy for Marketing Teams
Jasper is one AI tool that has significantly altered the way our team manages marketing. I was initially dubious because AI writing sounded too robotic to convey the desired tone. However, it became like an additional set of creative hands once we figured out how to properly communicate with it. When the team runs into a snag, we use it to generate ideas, polish social media posts, and draft outlines.
The biggest difference is not just in time saved but in how it keeps the creative energy flowing. I have noticed our writers feel less pressure staring at a blank page. It feels like having a brainstorming partner who never runs out of coffee. Of course, we still fine-tune everything, but it has made our marketing feel faster, lighter, and more collaborative.
Eugene Musienko, CEO, Merehead
