Author Name: Lena Brooks
Publish: June 19, 2025
The online ticketing world is fragmented. Organizers of live events have to contend with a variety of sites and platforms that only add more complexity to their jobs. Not only are they costly, they exist in silos, so that it’s impossible to move from one to the other. A new company is trying to change that equation. Called Avenue Ticketing, it seeks to become what its founders envision as “the Shopify of live events,” offering organizers a custom, user-friendly alternative.
Shopify allows customers to create their own storefronts, meaning they can manage their branding and user experience. Avenue Ticketing has the same concept, as organizers can create and manage their own ticketing storefronts, freeing them from other ticketing platforms. With Avenue Ticketing, users can issue tickets, collect payments, initiate team payouts from ticket sales and gain useful analytical data. They can also add third-party tools, including those that use AI and machine learning.
Yash Banthia, Avenue Ticketing’s cofounder, says the market is ripe for such a disruptive platform. “Events are becoming more personalized, and experiences are now brands in themselves,” he says. “But the tools to run these experiences are stuck in 2010. We’re building something that organizers can actually own.”
The Delaware corporation is valued at $1 million and engaged in a preseed financing round.
A Clear Opportunity
Banthia holds an MBA in information systems from the University of California, Riverside, and has always been involved in technology and hospitality management. He found success early with Ryde, a rideshare company that onboarded more than a thousand drivers in its first month.
Yash cofounded Avenue Ticketing with his brother Harsh, with whom he also has been active in the hospitality management business. Among their successes has been scaling Premkamal Spas, which runs spas in luxury hotels and resorts in the British Virgin Islands and Hawaii, where they have grown to six locations, including Hilton and Marriott properties. As part of the expansion of Premkamal, the duo implemented enterprise resource planning and internet of things systems, and developed AI-supported massage rooms.
The latter project was led by Harsh, who is business development and IT lead at Premkamal Spas, and who oversaw all tech innovation at the firm. He attributes these to spikes in both revenues and savings, and the creation of a technology infrastructure that allows the company to better manage its growing team of employees.
At Premkamal, we’ve scaled operations and negotiated high-value partnerships,” says Harsh. “That is not only attributable to hard work, but to technology innovation and vertical integration.”
Still, Yash and Harsh were eager to get into a new business altogether, one where they felt their knack for new technologies could make a real difference. “The global ticketing industry is worth over $90 billion,” says Yash Banthia. “But many of the tools powering this sector haven’t changed in years,” he notes. Add in platform fees that can reach 20 percent, a fragmented landscape, and limited to no access to analytical data, and you get a market that could be better served.
“In this environment, Avenue Ticketing sees a clear opportunity to stand out,” says Banthia.
Standing Out
According to Banthia, Avenue Ticketing’s platform allows organizers to launch their own ticketing pages easily, with no knowledge of coding necessary. It offers them live data dashboards that enable them to track ticket sales, monitor marketing activities, and gain other insights into attendee behavior. There are also a series of automation tools rolled in. Users can send out emails and manage wait lists using the platform with minimal need for manual input. A very big plus is integration with different online payment platforms, including Stripe, which not only gives Avenue Ticketing users control over sales, but allows them to serve a wider customer base.
The company also doesn’t slap its logo all over the ticketing storefront, Banthia points out. “It’s really just your event, your brand,” he says. The company thinks its approach, offering a decentralized ticketing platform, will democratize the industry in a manner similar to Shopify.
And the platform is a work in progress, as Banthia notes.
“We plan to roll out AI-powered features, including dynamic pricing suggestions, attendance forecasts, and automated marketing recommendations, in the future,” he says. “These features will all give organizers the kind of intelligence usually reserved for enterprise-level platforms.”
Disrupting the Oligopoly
Avenue Ticketing is scaling too. Banthia wants to build an infrastructure that scales globally but stays lean, one that any organizer can use, whether they are selling 50 or 50,000 tickets. The platform is not just a digital solution, he stresses, but an ecosystem and a community too.
“We’re giving organizers back control over their audiences and revenues,” Banthia acknowledges. “That might just reshape how we experience live events in the future.”
Other than raising its preseed round, Avenue Ticketing has been busy as of lately onboarding customers and partners. Banthia says that the company will close some major strategic partnerships in coming months too.
“In the long run, Avenue wants to become a globally recognized platform,” he says, “a unicorn disrupting the ticketing oligopoly and empowering a new generation of event organizers.”