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Comparing WordPress SEO Companies: What to Look For


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Optimising your website using WordPress can be a powerful strategy for dominating the search engine results page (SERP). However, it can feel like a never-ending pit of despair if you are a beginner with little to no experience with content management systems. As if WordPress wasn’t enough of a challenge in itself, finding a search engine optimisation (SEO) company can also prove to be a difficult task. 

Finding a credible and knowledgeable SEO company like Netrocket to handle your WordPress site doesn’t have to be a stressful endeavour. Here are some of the best practices and red flags to watch out for when hiring WordPress SEO companies. 

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Common SEO Practices and Tools Used for WordPress.

WordPress SEO companies use specific SEO tools and practices to generate the best possible outcome for their clients. Some advanced strategies include making speed enhancements with tools such as GTmetrix and mobile optimisation. It is important to understand the main SEO practices and tools that a WordPress SEO company will utilise before hiring a consultant to ensure you collaborate with the best company for your brand. 

Key Factors to Consider When Choosing a WordPress SEO Company

WordPress SEO companies with a strong online presence and reputation are a must when looking for SEO services. Online testimonials and a portfolio of work will provide a well-rounded view of each potential SEO company. It is important to note the experience and knowledge needed along with potential red flags to avoid working with less than reputable providers. 

Experience and Expertise

At the top of your list should be the level of experience and SEO knowledge of the potential consultant. It should be immediately noticeable whether they have a positive track record by viewing their case studies and past client history. Understanding how to leverage the features in WordPress for optimal SEO performance is non-negotiable when seeking experienced SEO consultants. 

Range of Services

Ask each SEO company for a comprehensive list of their services to compare which offers the most detailed approach to WordPress, SEO audits, on and off-page SEO, and technical SEO audits. Ongoing monitoring and maintenance should be an option alongside detailed analytics and reporting to enhance your WordPress site. 

Customisation and Flexibility

If your business strives to feature at the top of the SERP, customising your website is essential. Choosing an SEO company that offers tailored SEO services over a one-size-fits-all option will ensure your website gets the attention that it deserves to outperform your competitors. 

Reputation and Reviews

Customer testimonials and reviews will say everything you need to know about a prospective SEO company before you engage with them. Look out for special awards and recognition to highlight the best companies in the industry. SEO agencies with several negative reviews should be avoided at all costs. 

Transparency and Communication

Discussing the importance of communication in the early stages will emphasise how critical it is for you and your business. The company should clearly outline how they intend to communicate with you during their services and explain their strategies for progress reports. A professional SEO company will understand the importance of being open and honest with their clients about deadlines and deliverables. 

Pricing and Packages

Beware of low-cost services that seem too good to be true. Although SEO pricing can vary, meagre prices can often lead to sub-par results. Look for competitive deals with clear and concise pricing structures. Always ask what is included in the price and ensure it is written into your agreement before committing to any services. 

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Red Flags to Watch Out For

As with any industry, the world of SEO is not exempt from untrustworthy companies. Analysing contracts carefully and asking additional questions will reveal anything untoward about agencies trying to pull the wool over your eyes. Some of the following are common red flags to watch out for when hiring a WordPress SEO consultant:

  • Unrealistic promises
  • Alarmingly low prices
  • Aggressive sales tactics
  • Lack of transparency
  • Poor communication

Trust your gut and walk away from companies that seem too good to be true. A reputable provider will provide everything you need to know without secrecy or aggression. 

How to Evaluate SEO Proposals

Evaluating a potential SEO proposal takes careful consideration and assessment of various factors, including timelines and expectations. Identifying which option is best will become clear upon comparing proposals from several reputable companies. How will they measure your success? And will you have a continuous point of contact throughout the process? Take note of any questions you may have before signing contracts to ensure you select a company that aligns with your business goals. 

Making the Final Decision

After thorough consideration and comparison, it should be clear which WordPress SEO consultant fits best with your business. Analyse the company’s experience, range of services, and customisation options before committing to one company. Consider the following when making your final decision:

  • Flexibility and availability
  • SEO packages
  • WordPress knowledge and expertise
  • Company track record

By following the above guidance, you will complete the required due diligence that will put you on the right path to success with your WordPress site. 

In Conclusion

Choosing the right WordPress SEO consultant is straightforward when following the guidelines in this article. Analyse your business needs and make your decision based on comprehensive criteria such as reputation, communication, and expertise. Start working with an SEO consultant to see how driving traffic and conversions to your WordPress site could increase your ROI and improve your credibility online. 


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