One business sector embracing AI greedily in recent years is retail and particularly digital signage, which is being utilized to create much more efficient, engaging and personalized shopping experiences for customers across the country and wider world.
Admittedly, digital signage isn’t a new feature, but the integration of AI software is taking its capabilities to the next level. Let’s take a closer look at some of the ways in which this particular digital signage solution is helping to evolve and redefine communication in retail spaces.
A New Era of Interactivity Heralded by Digital Signage by Retail
The key benefit of AI tech in digital signage is that it is succeeding in making retail much more responsive and interactive for customers. The act of being able to analyze crucial data in real time and adapt displays in reaction is something that is completely reshaping the traditional in store experience. Here are some of the key ways that this is being achieved.
Personalized Customer Experience
- Product Recommendations
AI digital signage is designed to display tailored product recommendations that are based on the previous shopping history of a customer, increasing the likelihood of further purchases and longer engagement.
- Targeted Offers and Discounts
AI driven signage is able to identify returning customers and offer them sets of special, exclusive discounts and promotions to make them feel rewarded for their brand loyalty.
- Enhanced Shopping Experience
Thanks to the above-mentioned tailored suggestions on displays, customers are much more likely to feel engaged and included in the overall shopping experience. The more personal the experience can be, the more likely they are to purchase further items.
Real Time Adaptation to Mood and Demographics
- Demographic Based Content
Another innovative feature of AI systems is that they are able to display content that is specifically suited to the demographic profile of any group or individual at hand. For example, highlighting children’s products to families, or cool tech gadgets to younger teens and so on.
- Mood Responsive Advertising
Facial recognition is something that we are now very used to in terms of our smartphones, but it can also be of great use when it comes to AI digital signage as well. The powerful tool suites can actually detect facial expression and mood, and adapt content accordingly. For example, somebody detected as being in a happy, cheerful mood could be treated to upbeat visuals, whilst any detected feelings of stress or worry could be countered with more calming or informative content.
Improved Inventory Management and Dynamic Promotions
- Automatic Inventory Promotions
On the occasions that a certain item or line of products is overstocked, AI screens can recognize this and create promotions for those items that need to be sold in order to reduce the excess inventory.
- Perishable and Seasonal Goods Display
Many retail stores will stock products that are time sensitive, perhaps seasonal items or even perishable goods. In these situations, AI signage can choose to prioritize those items and promote them in such a way that timely sales are ensured.
- Reduced Stock Alerts
When a certain product is running low in the stock room, AI signage will detect this and change the promotion strategy as a result. This can be in the form of something like an email informing of limited availability, or perhaps alternative recommendations for customers once said item has become unavailable.
Key Benefits of AI Enhanced Digital Signage in Retail
Let’s go through a quick overview of everything we have already discussed above, highlighting the key advantages of integrating AI with innovative digital signage in a busy retail environment.
- Personalization
AI can analyze all of the available data in order to curate and showcase much more targeted and relevant content for customers.
- Real Time Adjustments
Compared to traditional signage, AI integrated displays have the power to instantly adapt to any demographic or customer mood.
- Inventory Efficiency
AI provides a quick and simple way to keep track of stock levels, and produce offers and promotions that reflect when any product is either overstocked or very limited.
- Enhanced Engagement
The very nature of the increased interactivity and dynamism that AI signage creates means that brands have a much greater chance of capturing and keeping customer’s attention for further exploration.
- Insights and Analytics
The valuable data that is gathered regarding things like customer behavior is absolutely invaluable in helping retailers to refine their marketing strategies for future campaigns.
Enhanced Customer Support and Self Service Options
Customer support is something that can be massively improved thanks to AI driven digital signage, giving customers the chance to get the answers that they need without having to wait to locate a human member of staff. As you might imagine, this leads to improvements in both company efficiency and customer satisfaction.
- Interactive Assistance
Assistance can be given in the form of integrated chatbots to deal with generic queries, guides to help with product locations in a larger store, or software that helps with price checks on available items.
- Self Service Kiosks
A familiar site to most shoppers these days, digital screens can serve of self service kiosks that allow customers to browse, check and place orders for products, even ones that are not currently in stock in store.
- Reduced Waiting Times
The addition of self service signage means that customers are likely to experience shorter wait times compared to previous retail environments where staff contact was essential and unavoidable. This can be particularly helpful during peak hours.
Conclusion
Considering all of the above mentioned factors and benefits, it is clear to see that the impact of AI on digital signage in retail spaces has the potential to be a truly profound one. The unrivaled efficiency and levels of personalization are something that just cannot be achieved by other methods, and the powers that AI driven software have to offer are only going to continue to get more impressive with further developments and research.