The right audiovisual tools can help your business stand apart from the competition. A robust AV strategy boosts staff retention and even helps encourage customer loyalty. However, you’ll need to carefully consider which smart innovations will be best for your company’s long-term growth.

In this article, we’ll show you how AV tech could transform your business for the better.

What Are Smart AV Systems?

Smart AV systems are advanced and integrated solutions that create compelling experiences. In effect, they’re tools that can transform your company into a modern workplace.

Here are a few examples of smart AV systems:

• Video conferencing systems
• Digital signage
• Multi-screen video walls
• Virtual and augmented reality
• Interactive whiteboards
• Spatial audio

Any one of these could impress customers or even staff members.

How AV Systems Help Communication and Collaboration

Audiovisual tools help you tighten up your company’s communication strategy for both staff and clients. High-quality sound systems, for example, lessen the risk of miscommunication while on a conference call. Similarly, this tech makes it easier for large meeting rooms to hear you.

On the topic of meetings, AV solutions have made video conferences a key part of 21st-century business. Companies can easily connect with each other via Zoom and similar software. In recent years, these programs have even added live translated captions.

Here are a few ways to boost their engagement this way:

• Live brainstorming sessions
• Real-time polls or Q&As
• Annotations to clarify points
• Gamify participation
• Put together breakout rooms

If your staff have more control or involvement, they’ll retain your points better.

Improving the Customer Experience

As a business, you’ll likely be dealing with customers and clients every day. Modern AV tech will help you engage them and even earn their long-term loyalty. For example, self-scan kiosks can reduce wait times in retail stores and give users more convenient options.

Digital signage is another modern innovation that too few companies are embracing. With an AV sign, you can catch customers’ eyes more easily. You can even swap out the ad to suit different audiences. For example, you can promote one-day-only sales or special morning deals.

How Audiovisual Technology Reduces Business Costs

Some firms neglect their audiovisual strategy, believing it to be needlessly expensive. However, these tools give incredible benefits while also lowering your firm’s long-term expenses.

Here are seven ways AV tech can open up great cost-saving opportunities:

• Virtual meetings: If you meet with business partners virtually, nobody has to travel. With video conferencing tools, you can bring whole teams together without travel costs.
• Remote work: Similarly, AV setups let your staff work from home more easily. Your office will then use far less power, meaning lower long-term business utility costs.
• Better productivity: Remote workers may be more productive because they’re working in a more comfortable environment. As their productivity rises, so will your profits.
• Cheaper staff: Remote work is also a chance to expand your talent search. If you hire from a country with lower wages, you’ll also save money this way.
• Digital signage: Updating digital signs is as simple as adding a new file. You won’t have to print hundreds of copies of every company advertisement.
• Better retention: A modern AV strategy can create a better experience for your staff. If they stay on board for longer, you’ll have fewer hiring costs.
• Green AV: More efficient AV tech can also reduce your utility expenses, modern AV tools consume less power.

Building a Better Brand Image

Modern AV technology is quickly becoming essential for running a successful business. Without these solutions, you run the risk of looking out of touch.

Compelling in-store displays help establish you as a thriving modern business. For example, a digital video processor lets you build a high-quality, lag-free multi-screen video wall. You’ll have full control over what it shows, letting you highlight several products at once.

This is another reason to consider investing in VR or AR. The better these experiences are, the more impressed your customers will be. They’ll come away with a much better view of your firm and its technology strategy.

Final Thoughts

Without a strong audiovisual technology strategy, you may be holding your business back. Your customers expect you to embrace modern tools.