The development of AI in recent years is astounding. A few years ago, the presence of AI in our lives was limited to calculating fares in Uber or creating a recommendation feed in Instagram. In 2025, the impact of AI on each of us will be truly incredible. In addition to personal voice assistants, a new search algorithm from ChatGPT, more and more AI agents will solve a variety of business problems for companies around the world.
From MidJourney to Sales-Driven Content
For the vast majority of AI users in the field of image generation, the use is often limited to creating funny images for social media using tools like MidJourney. However, technology continues to evolve, and improved approaches to image generation. Already in 2024, projects have started to appear that have grown out of generative art, but have gone further and are solving a complex challenge at the intersection of Сontent, Marketing,Visualisation and Sales. One such new project is Vinteo AI, which aims to solve several business problems.
Its solutions enable the fast and cost-effective creation of realistic images of furniture and other products in realistic interiors, without the need for photoshoots or hiring designers. The company offers a fully automated, cloud-based solution, making it particularly attractive for online stores, brands, retailers and marketplaces like Amazon, Ebay, Etsy and etc.
Before the AI revolution and the moment generative art filled the internet the process of creating content for an online store was incredibly labor intensive. Therefore, many sellers were limited to using images that were provided to them by the manufacturer, which was usually an image on a white background that had little appeal to customers and lost out to competitors.
New approach to photoshoots
Another approach to content creation is the classic photo shoot. Creating a full stack of images requires renting a photo studio, hiring a photographer, and finding a retoucher who will produce quality post-processing. This is quite suitable for small stores that update products not so often, but what if the number of product positions is growing constantly and new content is needed almost every week ?
In this case, AI help is simply essential.
There are new AIs that replace people with AI generated ones and allow you to try on clothes, glasses, hats and all accessories imaginable.
Visualization in realistic interiors with AI
What if you need to conduct a photo shoot for a bulky cabinet or ceramic tile? How do you handle all the necessary preparations? In most cases, you need a full construction team and an experienced interior designer to build a complete set for showcasing the products, select suitable design elements, and set up professional studio lighting. This entire process requires a significant amount of time, effort, and money.
The main problem that solves is reducing business costs for creating and selling content. A large number of sellers use low-quality product photos that have low click-through and conversion rates. However, conducting a good photoshoot for a product line can sometimes cost an exorbitant amount of money for a business, and this is where Vinteo AI comes to the rescue.
To achieve high-quality results, Vinteo AI utilizes advanced artificial intelligence and 3D modeling technologies. The process is based on proprietary LORA (Low-Rank Adaptation) models trained on the Stable Diffusion framework. These models enable the generation of unique styles and textures tailored to specific tasks in furniture and home decor visualization.
The next iteration in the development of AI in the field of generative images will be the ability to transform images into 3D objects. This will enable the creation of fully-fledged three-dimensional models of products, opening up opportunities for their visualization from various angles and with a high level of detail. Such innovations not only enhance the user experience but also help customers make more informed decisions when choosing products.
Benefits of Using AI in E-commerce
This AI-driven approach to creating sales content not only saves money, but also has a direct impact on marketing and sales performance.Among the obvious benefits, there are non-obvious bonuses that have a powerful positive impact on businesses that utilize AI:
Personalization: AI enables the creation of customized product images for different target audiences or market segments.
Scalability: It becomes easy to generate images for a large number of SKUs (stock-keeping units) or product variations.
Consistency: AI ensures uniformity in style and quality across all images, which is crucial for branding.
Time and Resource Savings: Traditional product photoshoots require significant time and financial investment. AI can generate hundreds of images in just minutes.Innovative Testing: AI can create realistic images of products that do not yet exist physically. This allows companies to test demand for new designs or product concepts without the cost of producing prototypes.