If you’re a brand, manufacturer, or distributor, you’ve likely experienced a situation where your products are being sold below the Minimum Advertised Price (MAP).
Some do it intentionally to grab market share. Others — by accident. But the result is the same: your margin drops, your partner network gets frustrated, and your brand loses control.
The solution? MAP monitoring. Ideally — automated.
What is MAP Monitoring?
MAP (Minimum Advertised Price) is the price you, as a brand, recommend all sellers to use. It’s not a strict limit, but a reference point — protecting your margins, brand positioning, and partner relationships.
MAP monitoring online means tracking who sells your product, where, and at what price — across websites and marketplaces.
It’s especially important to monitor:
- Rozetka
- Prom
- Epicentr
- Allo
- Comfy
- Even your partners’ websites
If you don’t see what’s happening with your prices — you’re not in control.
Why Manual MAP Control No Longer Works
In the past, sales or marketing teams manually checked websites, took screenshots, filled in spreadsheets, and sent warning letters to partners.
That was slow, inaccurate, and… ineffective. Especially when you have 50+ SKUs and dozens of resellers.
Today, price control online must be automated. Otherwise, you’ll always react too late — when damage is already done.
How to Automate MAP Monitoring
Modern platforms (like Price Control) let you set up MAP tracking without a programmer — in just one business day.
Here’s how it works:
🔹 Step 1. Upload your product list
You add:
- Product names or SKUs
- The Minimum Advertised Price (MAP)
- A list of marketplaces or websites to monitor
Upload via Excel or enter manually — it’s up to you.
🔹 Step 2. The system finds your products
Price Control automatically detects your product listings on the selected platforms.
Even if product names differ slightly, the system cross-checks key attributes to find them accurately.
🔹 Step 3. Comparison and Control
The service compares the found price with your MAP.
If the listed price is lower — it flags a violation, saves the URL, date, seller, and the amount of deviation.
🔹 Step 4. Alerts and Reports
You get real-time alerts via email, Telegram, or CRM with details like:
- Who violated the MAP
- By how much (%)
- On which platform
- What the consequences might be
You can export reports, view charts, and even notify partners automatically.
What Automated MAP Control Provides
🛡️ Margin protection — no hidden underpricing
🧩 Fair competition — all partners play by the same rules
🧠 Data-backed negotiations — you have proof
📈 Brand control — you know what’s happening in the market
💬 Fast response — instant alerts for MAP violations
Example: How It Works in Practice
You’re a power tools manufacturer with 120 SKUs and 30 partners.
You connect Price Control to Rozetka, Prom, Allo, and reseller websites.
After one day, your report shows:
- 17 products violating MAP
- One seller is 12% below MAP, another — 25%
- URLs and screenshots are included
- Telegram alert: “New MAP violation on Prom”
Now you have facts, not just suspicions.
Conclusion
MAP control is more than just price monitoring — it’s a strategic tool for brands that want to:
- protect their image
- safeguard their partner network
- and control how their products are priced online
Automation lets you do it without Excel, chaos, or manual tracking.
You simply know who violates your pricing — and you take action.
In 2025, there’s no other way.