TikTok is known for its vertical videos where young adults dance, do challenges, and lip-sync to trendy songs. But it’s a much deeper app than that. One feature you may have overlooked is TikTok Live. Streaming on TikTok live may give you even more fans, and let your previous fans interact with you in real time.
One way you can maximize how many viewers you get is by looking at TikTok’s data insights. Data-driven strategies are essential as they help you learn who your audience is when they’re the most active and what niches they may enjoy.
This post will look at how you can grow on TikTok Live through its data insights.
The Key Metrics
TikTok Live has several metrics you should follow if you want to grow. You can find your Live metrics by going to LIVE Manager > Data Compass > Livestream analytics. Once there, you will find plenty of information about your live stream.
Essential metrics include:
- Discover: This details how your stream is found, either through external links, followers, the Discover feed, etc.
- Average duration: How long is your audience engaged? Do they drop after a certain point, or are they interested all the way through?
- Go LIVE frequency and time: These stats detail repeat viewers and peak viewing times. This way, you can find the right time to schedule a stream when you’ll get the most viewers.
- Show PV/UV: These stats detail how much reach your stream has.
- Likes, Shares, and Comments: You’ll see how much engagement your stream has, and you can compare it to others.
- New Follows: Did you gain any followers through TikTok? This stat will help you learn that.
- Product Clicks: If you’re selling a product on your live stream, this stat will tell you how many people clicked to buy the product.
These are just a few stats. We recommend combing through them every time you stream to see what you can discover.
Strategies Based on Data Insights
Once you’ve read through some stream stats, you can then adjust your live stream strategy. This way, you get the most TikTok Live views.
For example, you may change when you go live. Of course, you can’t schedule a live stream like you can pre-recorded content. You may be limited with when you can stream based on your work, school, or preferred schedule. That said, try streaming at the best possible times. Alternatively, try attracting an audience who is active at your peak hours.
Another way you can use these data insights is to see what type of content performs best. As a streamer, you may try a variety of content, from behind-the-scenes to Q&A. This way, you can stream more content that your audience likes or tinker with content that you enjoy but doesn’t get as much attention. Sometimes, underperforming content just needs a tune-up, and it will reach its audience.
Another insight you can gain is your keyword and hashtag strategy. If your reach is not as big as it should be, then you may want to use more niche hashtags or make your hashtags broader if they are too vague.
What if you’re selling a product and not getting as many clicks as you want? Then, you may need to adjust how you promote it on your live stream. For example, you may not have a clear enough CTA, or you may not be answering your comment section. If audience members have questions and you’re not answering, they may not buy!
These insights can also give you an idea of who your most active fans are. Then, you can visit their profiles to find more like-minded users. This can also help you find potential users you can collaborate with if you want to grow your brand even further.
Conclusion
You should always look at your Live insights and the broader insights of your TikTok profile. Analyzing your insights can help you adjust your content strategy or find the best times to stream. It can also help you learn what strategies are not working. With that said, we hope this article helped you. Good luck in your TikTok journey!