Skip to content

The Data Scientist

How to Use Semrush AI to Write Social Captions in Seconds

This post is sponsored by Semrush. When you purchase through links in this article, we may earn an affiliate commission from Semrush.

In a marketing world driven by data, speed, and algorithms, marketers need tools that keep up, without sacrificing creativity. That’s why Semrush’s AI-powered Social Content Tool is a game-changer for anyone managing multiple platforms.

Whether you’re a solo content creator or part of a larger team, you can now create scroll-stopping social captions in seconds, backed by SEO insights and optimized for engagement. 

Here’s how to do it, step by step.

Step 1: Choose Your Platform and Content Goal

The Social Content AI Tool lets you instantly generate captions for:

  • Instagram – great for visual storytelling, brand voice, and hashtags
  • LinkedIn – for professional insights and thought leadership
  • Twitter (X) – for short-form commentary, newsjacking, and engagement prompts

Simply select the platform you’re posting to and describe your content (e.g., a new blog post, product drop, behind-the-scenes clip).

Step 2: Set Your Tone and Style for Maximum Impact

Choose from preset tones like:

  • Professional
  • Witty
  • Friendly
  • Promotional
  • Inspirational

This flexibility ensures your voice stays consistent across platforms, whether you’re a founder building a personal brand or a marketer representing a business.

Pro tip: Match tone to platform. Use a witty tone for Instagram, a professional one for LinkedIn, and conversational for Twitter.

Step 3: Let Semrush AI Do the Writing

Once your input and tone are selected, click generate, and within seconds, you’ll get multiple caption options tailored to your needs.

You’ll also get:

  • Hashtag suggestions based on trending keywords
  • Emoji recommendations (optional)
  • Character-length adjustments for each platform

You can tweak the copy, copy-paste directly into your post scheduler, or use it as a creative jumpstart.

Step 4: Pair With Trending Audio or Themes (Especially on Instagram)

Once your caption is ready, match it with relevant trending audio or viral formats to boost reach. Use Instagram Reels or TikTok-friendly clips and pair your caption with high-performing sound for better discovery.

Example Use Case:

Let’s say you’re promoting a new blog post about AI for marketers:

  • Instagram Caption: “AI isn’t the future of marketing, it’s the now. Here are 3 tools I used to 10x my content in a week.  #AIMarketing #ContentTips”
  • LinkedIn Caption: “AI tools like Semrush are revolutionizing how we write, schedule, and optimize content. Here’s how I used AI to cut my social planning time in half.”
  • Twitter Post: “Spent 5 mins in Semrush AI, walked away with 5 days of content.  Not kidding. #ContentMarketing #AItools”

Final Thoughts

The Semrush Social Content AI makes it easy to combine creativity with data-driven strategy, giving you the freedom to focus on content quality, not just logistics.

Whether you’re creating captions for a brand launch, blog promotion, or thought leadership, this AI caption writer is built to scale your impact, fast.

Try the Semrush Social Content AI today at semrush.com and start posting smarter in seconds.