Brands are looking for unique packaging that immediately conveys the image of quality and value to people. It is tough standing out amongst the competition and getting your product noticed by people. The packaging of the product no doubt should be strong but it needs to be designed in an appealing way to draw people to it.
Selecting the right printing method is important as it will impact whether a brand will end up with attractive packaging or not. The printing method will even impact the cost of printing as well as its quality. It will also determine how long it will take to make the box. Custom packaging that is unique and designed with good-quality printing can convey a positive image of the brand.Â
A brand needs to know the different printing methods available for printing the boxes so that it can choose the right one according to its needs. The followings looks at the most popular printing methods for customized packaging boxes:
Flexography
Flexography is trending amongst brands that want good-quality printing. This printing method is better for high volume prints. It is fast and versatile. It is even cost-effective particularly for large runs.
The printing can be chosen when wanting to print on various substrates such as corrugated cardboard, labels, and even plastic bags.
Digital printing
A brand that is looking for short runs can consider digital printing. It is possible to end up with a unique packaging design. The turnaround is fast as well.
There are many customization options available when it comes to digital printing helping a brand get something unique that stands out.
This printing method is cost-effective for short print runs as there are low setup expenses linked with it.
Offset lithography
A brand that wants to end up with luxury box packaging which conveys elegance can consider offset lithography. Luxury packaging requires high-end printing that is excellent and looks appealing.
Offset lithography gives one excellent color accuracy as well as details. Premium packaging boxes suit this type of printing. It gives detailed graphics that stand out and look magnificent. It is regarded as being premium quality printing.
A brand can get packaging that has a sleek appearance. It is popular for bulk printing to make the box look customized and stand out.
Special coatings as well as finishes enhance the look of the box. High-quality graphics can be highlighted with this printing method to give the box a luxurious feel and look.
Gravure printing
A brand that is considering a luxury rigid box to package its high-end products will need excellent quality printing that stands out. Gravure printing can be considered here.
This printing method can engrave images upon cylinders so that the result is excellent. The printing results focus on details as well as consistency.
A luxury brand looking for premium and high-quality results for high volumes can consider this printing type.
This printing method can be used on boxes made with cardboard or paperboard as well. A brand that wants high-quality, visually appealing printing will find this printing method effective.
3D printing
A brand looking for a personalized packaging design can consider 3D printing. Luxury products will look appealing with a packaging design like this.
A brand can design the box in a customized way with designs that are unique and according to what is in the box. The printing is perfect for high-value products in the cosmetic, electronic, and food industry for instance.
A brand that wants to enhance its image and increase the perceived value of the product can consider 3D printing.
Points to keep in mind when choosing the right printing method
A brand needs to carefully select the best printing method if it wants to end up with packaging that is cost-effective and which looks amazing.
It is important to keep your budget in mind. You do not want to end up with packaging that is too expensive and does not give you a profit. Figure out what your budget is and choose the right printing method that suits this.
For instance digital printing has lesser setup expenses along with no plate costs. This is better for short runs and small businesses. On the other hand flexography or gravure printing has high initial setup expenses. However it can be rather cost-effective for high volumes because of economies of scale.
You also need to know that not every printing method is effective on all substrates. The packaging material you are using should suit the printing method.
For instance flexo tends to be really versatile and can be used when printing on plastic films and even corrugated boards. Screen printing is better on rigid plastics and uneven surfaces whilst offset suits smooth and flat paper-based materials.
The design a brand considers needs to be kept in mind as well. For instance if a brand wants high-resolution images on custom rigid boxes, it can consider offset or gravure printing. Flexo is better for simpler and bolder designs.
Production speed is not the same and a brand must consider when it wants the printing done by. Digital printing has quick turnaround times whilst offset printing may take a bit longer.
A brand may want to get eco-friendly printing as it is a sustainable brand. The inks used to print the box should be sustainable like water-based or soy-based inks. Certain methods such as digital printing have less setup waste whilst flexographic printing can be considered with water-based inks.
Nowadays there are many printing methods available for printing custom packaging. A brand needs to invest in options that are in its budget and will give high-quality printing that will stand out to its consumer base and convey its unique values to them.
