Why be data-driven? Data-driven organizations are far more successful than their lagging peers. According to the McKinsey Global Institute, a data driven organization is 23 times more likely to turn prospects into customers, six times more likely to retain them, and 19 times more likely to generate a profit as Read more…
Data-driven, data-informed, data-centric. These are buzzwords you might have heard being thrown around, but you don’t know what they really mean. Truth is, you will find many articles using these terms interchangeably, but I am going to argue in this article that there is a difference between all of them. Read more…
The importance of a data-driven culture With the world around us being more and more data-driven, organizations are trying to catch-up. One of the most interesting challenges for organizations which have been running long before the data revolution is how to create a data-driven culture. I have lots of experience Read more…
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