For the success of any website, the Page Speed Optimization is one of the top priorities. Most top search engines such as Bing and Google have made the page speed one of the Core Web Vitals for their ultimate popularity. This is mainly because the slow load time can negatively affect the credibility of the site.It also helps in lowering the conversion rate and hence, impacts the overall business performance. So, how is this done? Well let us take a look at the top tips for page speed optimisation to help your website succeed:
To Compress the Images
Did you know that the images tend to make your website more engaging? Nevertheless, they are also responsible for taking up a sizable portion of the web page size. This is all the more relevant for the large high-resolution images that slow down the page loading speed tremendously. However, you can easily and smoothly compress the images by using image compress tools such as ImageOptim or TinyPNG.
With the help of these website optimisation tools, one can easily reduce the file size of the image without sacrificing the quality of the image, hence ensuring the faster page speed. However bear in mind that every image formats have distinct advantages:
- JPEG is perfect for photographs where the color variety is important.
- PNG is preferred for those images that need clarity and more sharper lines.
- Various latest formats such as WebP and Progressive JPEG tend to offer quicker load time, better quality and also smaller file sizes.
You can easily implement this tip with the help of the dynamic ‘Rabbitloader’ that has been designed to enhance the performance and the speed of your website.
Avoid Hosting the Videos Locally
It is quite obvious that the large video files can strain the server resources, hence leading to potential website performance problems when hosted locally. Hence, it is here that the aspects of file compression methods and optimized hosting solutions are important. For this, most famous platforms such as Vimeo and Youtube are considered the best when it comes to the smooth streaming experience. Nevertheless, there are businesses that are in a look out for a better control over their content and they usually choose the cloud-based services such as AWSS3.
A Better Quality Hosting Plan
Did you know that the hosting provider has an important role to play when it comes to the performance of your website? So, you see, a slow host can hamper the user experience and also negatively impact the overall performance of your website, by having it load slowly. Hence, it is advised that you must go for those hosting services that have been specially designed for high speed and continuous performance.
Steer Clear of Too Many Animations
Animations are yet another aspect that tend to add an extra interactive layer to the website in question. However, the downside is that they tend to slow down the website and the resources. Here, it is the complex animations that specially require more resources to work smoothly. When not managed well, the animations result in slow speed, especially for those visitors that are using a slow network and older devices. In such a case, the website owners are advised to be more selective of the animations that they use in order to make sure of a better website usability.
The Code Optimisation
This is one of the most important aspects of page speed optimization. The page load time is greatly reduced if the website’s code is clean, minimized and well-organized. This process comprises applying various strategies such as reducing the size of the code, minimizing the number of server requests made by your site and removal of the unused parts. We would like to mention that the all-new popular ‘Rabbitloader’ is one of the best software to help you with the page speed of your website.
Applying Server-Side Caching
Caching files within the server side is one of the most important Page Speed Optimization tips. Here, the server receives a request to ‘get’ the relevant files as and when the user visits a certain web page. These files can comprise HTML documents, CSS, images and Javascript files. So, a new server request is create every time a page is refreshed or visited by you, without the server caching. This is what results in slowing down of the load time.
With the help of this technique it is easier and simple to temporarily store the static files and website elements within the server. Also, when the users create multiple requests when accessing the site, the cached files are sent over to their browser, hence increasing the speed of the website.
To Minimize the External Resources
Various external resources such as the Plug-ins and scripts can enhance the functioning of the website. This also helps enhance the visual appeal, however it affects its overall performance nonetheless. Hence, such resources require more server requests to increase their web page load time. For example the social media chatbots, widgets, analytic tools, or embedded videos can each enhance the number of server requests. All these aspects when combined can lead to a slow load time and an unpleasant user experience.
The Lazy Loading
This is a performance optimization technique that helps defer the loading of various non-critical resources such as videos and images; till they are actually required. Simply put, instead of loading all the content together once a page has been accessed, the lazy loading helps make sure that only that content is loaded on priority that is to be viewed by the user first. Subsequently, the rest of the content is loaded and displayed as the user scrolls down the page. This helps enhance the initial load time of the website, hence making it easier for the users to deal with the older devices or slower internet connections.
To Minimize the HTTP Requests
The number of HTTP requests that have been made to the server majorly affects the speed of the website. These requests usually happen once your browser requests for various resources such as stylesheets, images, or the scripts. Thus, the requests tend to accumulate and can lead for you site to slow down as every HTTP request adds a tiny amount of overhead to the load time of the page.
The Use of CDN
The CDN or the content delivery Network is one of the most important tools used for enhancing the speed of the website. It works by caching the website copies onto the multiple servers that have been spread throughout the different geographical locations. Once a user visits the site, the content is delivered by the CDN from the nearest server. This helps reduce the time used for data transfer over the internet.
To Enable the GZIP Compression
With the help of enabling the GZIP Compression the amount of data is greatly reduced between the browser of the client and the website server. With the help of this technique one can easily compress the CSS, HTML and the JAVAScript files into the ZIP files; along with a (.gz) extension. This is what greatly helps in helping with the page speed optimisation by reducing the size of the files.
CONCLUSION
So,you see, these are from some of the best known tips to help you with the page speed optimization aspects of a website. You can apply all or some of these, according to your needs and requirements in order to help with the performance of your website. Also, with the help of ‘Rabbitloader’ you can easily implement the required features to better enhance the performance and the overall ranking of your website. How did you find this article? Was it helpful? Do let us know in the space below and we would love to hear from you.