Email marketing deserves attention from those who sell products or offer services. Small and medium-sized businesses rarely use this channel to attract an audience and maintain customer contact. Because of this, small business owners lose a lot because they do not understand why email marketing is important.
Today, technology provides us with many tools aimed at convenience and saving time. Even sending out emails can be automated. Wooxy can help you manage this task.
Email Marketing: What Is It?
Email marketing involves sending messages via specialized services, such as those offered by Wooxy. You can use the tool as follows:
- provide a list of addresses for future mailings;
- decide on a service that will give automatic mailing to the existing user base;
- come up with several sample letters that will be intended for specific categories of products, services, or clients;
- decide on an email schedule and agree on the topics the letters will cover.
You can use the newsletter both for existing customers and those who have not used your services. This will help expand your user base and promote sales activity among customers who have already engaged with your business. Given the low cost of the necessary tools, email marketing is an effective way to promote products.
What Are the Benefits of Email Marketing Services?
The concept of email marketing is straightforward. Let’s explore the main advantages this format offers:
- Saving on specialists. Many email newsletter services offer their users ready-made templates for creating letters. For example, you can save a lot by refusing a designer or layout designer. This will eliminate unnecessary costs at the initial stages. Design newsletters using existing tools.
- Quick payback. Cheap rates allow you to get sales from the moment you send the first newsletter, so this method pays off quickly.
- Automation of the process. Trigger letters only need to be set up once. After that, the process will run without the need for ongoing marketer intervention, yet you can still make adjustments.
- No coercion and annoyance. The recipient independently agrees to the mailing. Thus, people have more interest and attention to such letters. Typically, the open rate of such emails is significant.
- Self-managed mailing. If someone isn’t interested in your offers, they can unsubscribe easily. This means your newsletters reach only the target audience, yielding better results.
- Fast communication with the user. Mailing helps you quickly notify your clients about urgent news, temporary promotions, and special offers. Sending mass letters is much more convenient than individually notifying each client.
As you see, email marketing can greatly contribute to your company’s growth and the promotion of products or services. With a compelling offer, the system can quickly and effectively expand your business.
How Email Marketing Works
This type of marketing positively affects people who have previously applied for services. For instance, a customer may visit your online store, and add items to their cart, but ultimately not complete the purchase. Some possible reasons for this include:
- the person changed their mind;
- the customer decided to postpone the purchase;
- the user forgot about the intention to buy something.
Try combining the work of the distribution and CRM systems. Managing customer data and actions becomes easier, and properly configuring these tools allows for detailed analysis of each client’s behavior. This helps run more targeted and effective advertising campaigns.
A customer who has made a purchase once should not be neglected. Regular contact can remind them of your brand. Email marketing is best suited for this. Some ways to maintain engagement include:
- sending email notifications about existing products;
- mailing out new items;
- advertising products from an identical category.
You can also calculate the product’s approximate lifespan and consider buying a new one after this period.
Use email marketing services to engage potential and existing customers in a dialogue with the brand. Information about new product arrivals or discounts is no less important. It would help if you also considered customers’ wishes, focusing on their search system and offering similar products or services.
Why Email Marketing Is Necessary for Business
There are many reasons to use email marketing in business:
- Low cost and quick payback. Platforms like Wooxy are affordable and offer fast payback. The more subscribers you have, the quicker your investment is justified.
- Broad reach of potential customers. Today, almost every second person has an email. Therefore, email marketing is considered one of the most effective promotion formats. Make a competent offer to lead a person to a purchase.
- Increase in repeat transactions. Regular mailing provides uninterrupted communication with the audience. You will be able to increase brand loyalty and keep the user from forgetting about the product.
- The ability to connect additional marketing tools to influence the user. The email address database will help you set up contextual and targeted advertising correctly. The combination of tools will give the best results.
- Maintaining the company’s image. Customers tend to be more loyal to brands that stay in regular contact and offer new products or content. Such an atmosphere helps increase the demand for products on the market.
So, email marketing can yield excellent results in the right hands. With minimal investment, automation helps save time and workforce.
Conclusion
Email marketing is a modern tool for promoting services and products effectively. You can grow your business by consistently sending emails to potential and existing clients. Just choose a reliable platform.
Wooxy offers a user-friendly platform for sending advertisements, making the process convenient, fast, and simple. It provides all the necessary tools, and its managers are always ready to give professional advice.