You’ve probably heard of the retail toy brand Toys“R”Us. Did you know that this year, at the Cannes Lions Festival in France, they premiered a short promo film that was made using AI? Yes, this giant toy brand used AI to basically make an ad, and it has also received plenty of praises for doing so.
Not just Toys“R”Us, in fact, a lot of businesses are turning to AI for making video ads. No wonder the global AI video generator market had a value of $554.9 million back in 2023.
A lot of marketers say that they avoid producing video ads because they don’t have the time to do so. Hence, as AI video ads are less costly and save time, many businesses think of turning away from traditional advertising productions to AI.
However, in a world obsessed with AI, many businesses are still choosing traditional advertising production agencies over AI for producing their video ads. Why?
Let’s explore the reasons why these ad production agencies are holding their ground and doing it with flair.
The Need for Human Creativity in Video Ad Production
AI can churn out a decent video ad in no time, sure, but can it bring a quirky twist that only human creativity can?
Think about those viral video ads that made you laugh, cry, or share them with a friend. It’s that personal touch, that unique flair that comes from human collaboration in an advertising production agency.
These professionals know how to take a brand’s vision and turn it into video content that resonates on a human level. For example, they use the latest technologies like drone videography to create impressive videos.
While AI may excel at generating data-driven insights, it often lacks the heart and soul that makes video advertisements truly unforgettable.
According to MultiVision Digital, when a video is done right, it definitely converts. Ad production agencies thrive on brainstorming sessions, creative debates, and sudden bursts of inspiration. These all led to video ads that are sure to strike a chord with your audience and convert them into paying customers.
Video Ads are About Emotions
AI can handle the nuts and bolts of producing video content, sure. But can it make viewers feel something? Video ads need to strike an emotional chord to be effective, and that’s where the human touch really shines.
AI tools can analyze millions of data points to predict what people might want to see in an ad. However, advertising production agencies understand the nuance of emotion in marketing. They know that a single tear, a well-timed joke, or a surprising twist can make a video ad go viral.
Brands rely on agencies because they bring a deep understanding of human emotion and behavior. Video advertising that hits you right in the feels doesn’t happen by accident. It happens because of experience, intuition, and storytelling skills that AI struggles to master.
A video ad production agency understands that consumers aren’t just data points. They’re people with feelings, and tapping into those feelings is what turns a video advertisement into a memorable experience.
Customization and Flexibility
If there’s one thing AI struggles with, it’s thinking outside the box. After all, AI models are trained using pre-existing data, and for these AI models, thinking outside the box is a major challenge.
AI might be great at producing content within set parameters, but when brands need flexibility, ad production agencies are the go-to choice. They can pivot on a dime if a campaign needs to change the tone, style, or even the message of a video ad.
Imagine launching a video ad campaign that isn’t performing as expected. While an AI tool might provide you with data-driven suggestions, an ad production agency can craft a creative response. These agencies know how to tweak the narrative, cut the fat, and refine the video content until it truly sings.
The Human Eye for Detail in Video Content
Whether it’s the subtle lighting choices, the music, or the timing of a scene, every detail in a video ad matters. AI is great at handling tasks like video editing or basic production. Yet, it’s still no match for the seasoned eyes of a creative team at a video ad production agency.
Ad production agencies have directors, producers, editors, and sound designers working together to ensure every shot, frame, and line of dialogue is flawless. This level of craftsmanship is hard to replicate through AI-generated video content. After all, AI lacks the human touch required to elevate a video advertisement from good to extraordinary.
Creativity Wins the Day
In the end, AI might continue to evolve and certainly take its rightful place in the world of marketing. However, businesses still turn to advertising production agencies for producing their video ads and content.
These agencies offer something that AI can’t—creativity, emotion, flexibility, and deep collaboration. They know how to craft video advertisements that grab attention and can resonate with audiences on a personal level.