Ecommerce businesses need every edge they can get in today’s competitive landscape. Email marketing remains a powerful tool for driving sales and customer loyalty, but are you getting the most out of it?
If you aren’t incorporating Artificial Intelligence (AI), then the answer is probably “no.”
AI email marketing might sound intimidating, but it’s your secret weapon for creating personalized communication that resonates with your audience. And what comes from that? You guessed it — a higher return on investment (ROI).
How does AI fit into email marketing?
Did you ever dream about an assistant who’s always available, quickly analyzes data, does research, and delivers — most of the time – an acceptable quality work (it’s an assistant, at the end of the day, not a senior marketing manager)? Well that’s AI for you.
AI email marketing tools use sophisticated algorithms and can analyze vast amounts of customer data, providing a deeper level of segmentation.
For example, instead of broad categories like “female, 20-30, interested in skincare,” AI digs deeper, identifying micro-segments based on purchasing behavior, email interaction rates, and even predictive lifetime value. This level of granularity allows for incredibly targeted and personalized emails.
How AI drives growth and ROI
Here’s how AI is able take your marketing to the next level:
● Hyper-personalized content: AI can personalize subject lines, product recommendations, and even the overall design of your emails based on individual preferences
● Predictive sending: Ever wonder about the best time to send your emails? AI can analyze past open and click-through rates to predict the optimal sending time for each individual subscriber
● Automated workflows: AI can suggest what automated workflows would be the most useful, after analyzing your subscriber list’s behaviors
● Subject line optimization: AI can analyze past performance and test different subject lines, then give suggestions that ultimately could generate 5-10% higher open rates.
● Grammar check: With the help of AI you can lower or even eliminate grammatical errors in your emails, as well as maintain a consistent tone of voice
The best AI tools for ecommerce
Now that you’re excited about the possibilities of AI, let’s explore some user-friendly tools that can be added to your existing email marketing strategy.
Phrasee
Specializing in subject line and written content optimization, Phrasee uses AI to analyze past performance data and suggests subject lines that resonate with your audience as well as writes emails that sound like your brand’s voice.
Frase
While not solely focused on email marketing, Frase is a powerful content creation tool that utilizes AI to analyze your target audience, competitors, and keywords.
Grammarly Business
Along with checks for grammatical errors, Grammarly also provides suggestions for improving clarity and overall tone of voice, so your emails are polished and professional — even when writing at scale with the help of AI copywriting tools.
Solidgrids
Solidgrids takes the hassle out of photo editing. Its AI automatically cuts out your product, removing the background – flooring, walls, boxes, even shadows – leaving you with a clean image perfect for online listings.
Omnisend
This omnichannel marketing platform helps you write product descriptions and test email subject lines with AI, simplifying email marketing for ecommerce businesses.
The future of AI in email marketing
AI in marketing has been around for a while, but it’s really taken off in the last year. New features and applications are popping up all the time, making marketing tasks more effective.
Using AI in email marketing isn’t just a way to get ahead today, it’s a smart way to prepare your business for the future. If you’re still not in it, now is the time to change that. Your customers — and your bottom line — will thank you.