Many content creators and vloggers are asking how they can boost their Facebook presence and get a strong edge over competitors. Meta itself has reported that organic reach is declining on the platform due to rising competition. Now, the average engagement rate has reduced to just 0.07%.
Many leading brands are working hard to get their customer referrals through their Facebook business page. If you want to join the ranks of succeeding brands and boost engagement on Facebook, then gain more Facebook page likesand users. In this post, you’ll discover the best strategies to get a large number of likes and drive genuine engagement.
What is Facebook page engagement and how to calculate it?
Simply put, Facebook engagement refers to any action users take to one of your stories, posts, or ads on your Facebook page. It mainly refers to clicks, likes, shares, and comments. Getting a higher engagement rate shows that your Facebook marketing strategy is doing well and your content proves relevant to the target audience.
You can calculate your Facebook engagement rate by dividing the number of shares, comments, and reactions on your posts by the total followers on your Facebook page and multiplying them by 100. This formula will give you the engagement rate of one post. You can use your Facebook page insights to get an overview of the engagement rate of your page. You can also use any third-party Facebook analytics tool if you find any trusted one.
What are Facebook likes and how to increase them?
Facebook page or post likes refers to the number of times users have liked content on your page. By liking any post, a person shows his or her appreciation for the content and lets others believe that it is worth exploring. Facebook users have the option to like different forms of content such as photos, videos, etc.
The more likes your content receives, the better visibility it will have on Facebook. When any user likes some content, it will be visible in their friend’s news feed. As a result, their friends and followers will come to know about your content and page, thereby driving more views and engagement on your Facebook page. This interaction between brands and users helps develop loyalty and trust.The improved visibility and trust can enhance credibility and increase your Facebook presence.
Let’s go ahead to discover the best tips and tricks to get more likes and push your engagement rate.
– Get people to know about your brand
People are more likely to care about your business when they feel connected to it. So, connect with your existing and potential customers to let them know about your Facebook page and brand. Share your Facebook page in your personal feed and let your family and friends know about your page. Ask your audience to like your page and share it with others who might be interested in your page or business to reach even more people. Moreover, you can post on your page in relevant groups or local groups to broaden your community.
– Share data-driven content
This is a proven trick to get an increasing number of Facebook likesand engagement. Uploading data-driven posts will enhance their chances of going trending and reaching a large number of people. A data-driven content refers to content that has been completely audience-tested and has been proven to increase engagement numbers.
– Stay proactive on Facebook
Be proactive on your Facebook account by sharing more content regularly and responding to your viewers. Comment on other posts and/or in related groups to make your appearance to all the fans and customers. You can also leverage DMs (direct messages) to communicate with your audience privately. To interact publicly, Facebook comments are highly recommended. However, stay away from engaging with spammy or offensive comments.
– Upload content when your audience is active on Facebook
Posting content when the target audience is active on Facebook is important to gain higher engagement. You can access information regarding this in your Page Insights tab. Once you identify when your audience is online, you can create a posting schedule or adjust it accordingly.
– Use Facebook page insights
As you read above, using Facebook page insights is beneficial to extract plenty of useful information. It is the most powerful tool that provides detailed information about the users who liked your page and your best-performing posts.
Here, you can determine the ages and interests of your audience and extract insights for actions users perform on your page. Getting detailed insights helps to better understand your audience and create content that resonates with them and keeps them engaged for longer.
– Create and post viral videos
Facebook users spend more than half of their time watching videos. So, by including them in your content strategy, you are likely to gain more user engagement and stand out from the competitors. Reels are the best types of videos that are garnering more interest from users and help expand the audience base. These are the short-form videos that offer the chance to get a ton of likes as users watching them are quickly scrolling.
– Collaborate with influencers within your niche
A Facebook brand can be used for networking and socializing. Connecting with influencers relevant to your industry and audience can create an excellent opportunity to reach their audience. However, you must find and network with reliable and leading influencers. You can join related groups on Facebook to find influencers sharing a similar audience and interested in collaborating with you. Alternatively, you can connect with people in your niche asking if they are willing to create some content together.
– Go with seasonal trends
Every search engine and social media experiences several updates in their trends. Following seasonal trends on Facebook can help entice users as it matches their preferences and needs. Customize your content and other strategies for the upcoming holiday, season, or other new trends in your industry.