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AI has been transforming the way businesses interact with their stakeholders and customers. Today’s Artificial Intelligence is an unavoidable part of our lives, and this allows organizations to rapidly move to AI to improve their brand’s reputation and increase customer loyalty.
Small, Medium or Large businesses, regardless of their industry, want to enjoy the perks that Artificial Intelligence offers. And according to Gartner, businesses across Sales, Marketing, Customer Experience and Digital Commerce are most interested in Artificial Intelligence (AI) and Predictive Analytics.
Having owned 19.5% of the CRM Vendor Market, Salesforce is one of the earliest AI capabilities and technology adopters. On top of that, it is one of the First CRM Service providers to launch its own AI tool, Salesforce Einstein, in September 2016 and kept expanding its power throughout various Salesforce products.
In this piece, we’ll discuss how Salesforce uses Artificial Intelligence to transform business processes and offer countless AI-powered solutions.
Understanding Artificial Intelligence
Let’s begin with discussing Artificial Intelligence in short.
Artificial Intelligence refers to the development of smart machines capable of performing tasks that need human intelligence, including problem-solving, learning, and reasoning. AI technology is fueled by the power of Machine Learning, Natural Language processing, image and voice recognition, computer vision and so on.
When power is sourced from all these technologies, organizations can analyze data quickly, automate various manual tasks and develop/gain insights to facilitate efficient and quick decision-making.
Salesforce AI Solutions
Salesforce introduced various AI solutions and incorporated them into products listed in the Salesforce suite, like Service Cloud, Sales Cloud, Marketing Cloud, and Commerce Cloud.
Here are some Key AI-powered solutions from Salesforce:
- Salesforce Einstein
The Official AI tool of Salesforce is a popular name, Salesforce Einstein. It provides various AI-powered functionality like natural language processing, machine learning and predictive analytics to help organizations automate processes, utilize insights for faster decision making and elevate the customer experience.
- Einstein Analytics
Einstein Analytics is an analytics platform based on Artificial intelligence technology that empowers organizations to analyze data from different sources (Salesforce data, third-party data, and external data sources). It uses machine learning algorithms to generate powerful insights and useful recommendations to strategize data-driven decision-making.
- Einstein Language
Einstein Language is a natural language processing platform combined with AI that enables teams to analyze customer interactions and provide personalized experiences. This Salesforce-AI tool takes a deep understanding of sentiment and intent from customer interactions by using NLP (Natural Language Processing) to deliver tailored responses and boost customer engagement.
- Einstein Vision
This Computer Vision platform from Salesforce scrutinizes visual data like images and videos. With machine learning algorithms, identifying objects and patterns is possible, which gives valuable insights to improve the quality of decisions.
- Einstein Discovery
Powered by Analytics and Artificial Intelligence to uncover insights and trends from the data. This helps managers to plan the next best action to generate high sales.
- Salesforce Inbox AI
Salesforce Inbox AI is the most used tool by sales professionals as it sorts out many manual tasks like email categorization and response drafting, giving sales reps more space to focus on more important tasks. Natural Language processing analyzes email content and derives important information from emails like action items, key contacts, meeting times and locations, etc.
- Salesforce Datorama
Datorama is a cloud-based marketing intelligence platform allowing businesses to unify and analyze data from several locations to foster insights into marketing performance and efforts. By providing a unified view of all marketing data, the platform enables businesses to base their decisions on data and improve their marketing campaigns.
- Salesforce Einstein Intent
Salesforce Einstein Intent is an NLP feature of Salesforce Einstein that lets businesses get a clear picture of customer interactions. It analyzes and categorizes customer inquiries like emails, chat messages, and voice recordings into defined classifications. Once the intent behind the customer interaction is perceived rightly, businesses can easily provide personalized responses to satisfy customers’ needs and preferences.
Benefits of Salesforce AI-Powered Solutions
Salesforce AI tools can offer several benefits to businesses that, include:
- Improved Sales and Marketing
Implementing Salesforce AI tools can facilitate sales teams in identifying and targeting potential customers more effectively, ultimately leading to higher sales figures. Furthermore, AI-powered marketing automation can streamline marketing campaigns, refine lead scoring, and personalize messaging for improved marketing outcomes.
- Improved Customer Experience
By utilizing Salesforce AI tools, companies can enhance the customer experience by automating menial tasks, providing personalized support, and predicting customer requirements.
- Increased Productivity
Salesforce AI tools automate a lot of repetitive tasks like lead qualification and data entry and free up sales reps and customer service agents so that they can move their attention to more important activities.
- Better Decision Making
AI tools provide insights into customer behavior, demands, buying patterns, sales trends and other key parameters, ultimately improving decision-making. This way, companies can quickly respond to the changes happening in the market.
- Competitive Advantage
By understanding customer behavior more precisely, businesses can respond with personalized responses and gain competitive advantages by delivering the best-grade products and services.
See instance of Salesforce AI-Powered Solutions in Action
Check out some instances where Salesforce AI tools worked like a charm when combined with a particular Salesforce product:
- Sales Cloud
AI-powered tools in Salesforce’s Sales Cloud assist sales teams in automating tasks, including lead scoring and prioritization, freeing them up to concentrate on high-value opportunities. Sales Cloud also offers personalized insights and recommendations to sales reps using AI-powered tools, allowing them to make data-driven decisions.
- Service Cloud
Utilizing AI-powered tools, Salesforce’s Service Cloud aids customer service teams in providing personalized responses to customer inquiries. Additionally, Service Cloud’s AI-powered tools analyze customer interactions and offer insights to enable organizations to enhance customer engagement.
- Marketing Cloud
Salesforce’s Marketing Cloud leverages AI-powered tools to aid marketers in analyzing customer data and delivering personalized communications. Moreover, Marketing Cloud’s AI-powered tools analyze customer behavior and preferences, assisting organizations in delivering targeted marketing campaigns and enhancing customer engagement.
- Commerce Cloud
Salesforce’s Commerce Cloud assists organizations in personalizing the customer shopping experience by putting AI tools to work. Moreover, Commerce Cloud’s AI-powered tools analyze customer data and offer insights, empowering organizations to optimize pricing and inventory management.
- Einstein Voice
With Salesforce’s Einstein Voice, an AI-powered voice assistant, sales reps can update Salesforce records using voice commands, allowing them to input data while moving, thus improving efficiency and productivity.
Tableau, Salesforce’s data visualization platform, empowers organizations to analyze data and gain insights. The platform employs AI-powered tools to provide recommendations and insights, empowering organizations to make informed, data-driven decisions.
If you want more advantages, seek consultation from a trusted Salesforce Implementation Service provider. They have experts in their team who will help you discover the areas of business where you can implement Salesforce AI to pace growth and productivity.
Salesforce has always been at the edge in adopting the trends to transform business; one example is incorporating Artificial Intelligence into its suite of products. But which tool your business needs is difficult to figure out, and the next typical thing is how to deploy it to its fullest.
To simplify these tasks hire a Salesforce Partner to help you understand your business requirements and deploy the best AI tools from Salesforce to enable next-generation business.